Discover the value

Discover the true value of the items in your home with our antique and collectibles services in the greater Pasadena, CA area. We have a broad working knowledge of everything from antique to modern items, including crystal, china, sterling and art. We always give an honest appraisal of your belongings, and we price them according to fair market value.

We stage your home to make it more appealing to shoppers. This is an area we excel in and find it helps to maximize sales and profits.

For those with rare items, we help you find the perfect buyers for your antiques sale. We have an extensive mailing list of collectors that are always interested in unique antiques. We not only invite those collectors, but we advertise your sale on social media sites and use professional-quality signs to help customers easily locate your estate sales.

The Estate Sale Process

  • Stage the home. We bring in additional lighting, tables, etc.

  • Research items ( Appraisers are part of our staff )

  • Clean and organize entire contents (including garage)

  • Price ALL items, at fair market value

  • Arrange merchandise to stimulate buyer interest

  • Promote the sale thru our extensive mailing list

  • Advertise both locally and on the internet, including social media

  • Use signs to attract and direct local buyers

  • We fully staff the liquidation or estate sales

  • We take care of permits and pay all sales tax collected to the BOE

  • Provide an itemized reconciliation.

  • We are insured/certificate of insurance is available upon request.

  • We are commission-based and have an incentive to procure you the highest price possible.

About Us

“Over the last 33 years I have been a part of both a family based Antique Business and Estate/Liquidation Services. Since 1986 we have continued to grow as a company and take pride in our extensive knowledge of today’s market, wholesale, and retail. When I started this business years ago I had a full service antique store in the Glendale and Pasadena area. As we began to branch off I became an Accredited Estate Liquidator to further focus my work on my, “Estate and Liquidation services” throughout all of Southern California. I feel passionate about helping my clients buy and sell the treasures they’re looking for. I also take great satisfaction in my reasonable pricing, staging for homes, and organizational skills in which our reputable reputation has reflected throughout the last 3 decades.”

As well as being experts at estate sales and liquidations, we have an antique store serving Monrovia and all of Southern California. As purveyors of fine Antiques and Collectibles for over 30 years, Novotny’s has extensive knowledge of everything from Antique to Modern. And, as an extension of our antique and design store, we are also experts at staging and design.

YOU CAN BREATHE EASY knowing that you have chosen friendly professionals, who have helped many families sell their belongings in an efficient and stress free manner.

The Simple Truth of Estate Sales

The reality is that we are called in when there is a real need to handle a life-change situation. A home is being sold, an estate is being settled, a business is shutting its doors or relocating–in short there is a strong need to “clear the decks” and move on.

And while the possessions you have do have good value, it is our job and our goal to maximize your return in a minimum of time. It takes great experience and knowledge of multiple fields to see that you get the most that you can within the condensed time period that is usually required.

This means that pricing experience is critical. Price too low and you lose value and money, price too high and you don’t get the clearance and closure that you need.

In this area we are the experts. We have over 30 years experience in dealing with antiques, collectibles, fine art, antique jewelry, crystal, sterling, China and just about everything else!

Proud to be an Accredited Estate Liquidator! ASEL certification means that we are the Best of the Best and Ready to Serve You

Just like the Good Housekeeping Seal depicts excellence in products or services for the home, being accepted as a member into ASEL reinforces that you are working with a professional who will have your best interests at heart.

The American Society of Estate Liquidators® is the only professional organization that requires members to sign a Code of Ethics, offers Advanced Designations that can be earned for those with proven tenure (Professional Estate Liquidator and Accredited Estate Liquidator). These high standards result in our members being equipped with the knowledge to best serve your needs in a highly professional manner.

Taking Out the Stress, We Balance
Maximizing Return with Speed of Liquidation

“Shauna Novotny took the insurmountable task of liquidating our estate which was a mess and sold it all! They worked day and night. Staged the estate sale beautifully, brought in top tier buyers, donated and cleared out the rest. They are both darling, accommodating to our family and attorneys – even in the most trying times. And believe me, estate liquidation is by definition trying and emotional.”

- Holly P., San Marino, CA

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Our Code of Ethics

Novotny’s  Estate Sales & Liquidation Services are “Accredited Estate Liquidators.”

As a proud member of the The American Society of Estate Liquidators® (ASEL®), we abide by, observe and are dedicated to the following principles and policies:

 

Section One: Duties to the Client and to the Public

  • (Article 1) HONEST and FAIR REPRESENTATION – To honestly and fairly represent his/her professional competency, qualifications, facilities,
    and capabilities and not to exaggerate or misrepresent such qualifications in advertising, resumes, or while soliciting clients.

    1. (Article 2) CONFIDENTIALITY – To keep confidential any private and/or personal information with respect to a client and individuals affiliated with the client
      and not disclose such information to any third party.

    2. (Article 3) ACCEPTANCE OF ASSIGNMENT/QUALIFICATIONS – To accept assignments and give advice or opinions that are only within the scope
      of the estate liquidation process, unless the Associate is professionally qualified to do otherwise or is willing to take steps to see that the necessary
      research is done to execute the assignment knowledgeably.

    3. (Article 4) AVAILABILITY – To make himself/herself reasonably available during all stages of the estate liquidation process.

    4. (Article 5) DUE DILIGENCE – To take the steps reasonably necessary to determine a fair liquidation value on personal property to be sold.

    5. (Article 6) FEES – To charge a fee based on a fair value for his/her services rendered

    6. (Article 7) QUALITY REFERRAL RESOURCE – To recommend or suggest other resources, referrals, services, etc., knowing they will provide
      quality assistance to my clients.

    7. (Article 8) ACCOUNTABILITY – To be responsible and accountable for errors on my behalf or the on the behalf of the company’s employees.
      To correct and make right quickly and emphatically.

    8. (Article 9) EXPECTATIONS – To ensure that expectations are clearly communicated in the form of a contract or documentation in writing in which
      both parties are in full understanding and agreement.

    9. (Article 10) HONESTY – To present a true picture of capabilities and client personal property in advertising and promotion regarding abilities and/or value.

 

Section Two: Duties to the Profession

  • (Article 1) TRUSTWORTHINESS – To be honest and trustworthy at all times and not to be a party to any fraudulent, dishonest, or malicious acts.

  • (Article 2) PROFESSIONALISM – To conduct herself/himself in a professional and impartial manner at all times in connection with estate liquidation.

  • (Article 3) CONFLICT OF INTEREST – To avoid situations which represent a conflict of interest.

  • (Article 4) FIDELITY – To honor your commitments and promises, including our responsibility of trust in a professional relationship.

  • (Article 5) TAXES – To comply with all state and federal tax laws (sales and business tax) where applicable.

  • (Article 6) EDUCATION – To attend continuing education, industry conferences/events, local classes, etc, to add to my repertoire of skills to
    improve myself and better serve my clients.

  • (Article 7) ENCOURAGEMENT – To always promote and encourage professional behavior and ethics for not only myself but for my colleagues.

  • (Article 8) NON-MALEFICENCE – To avoid any actions that cause harm or discredit to the estate sales profession.

 

This Code helps to support the mission of ASEL®, which is to be an affordable, educational and resource network for individuals seeking to provide estate liquidation services under the highest standards of practice.

©2001-2020 The American Society of Estate Liquidators®, LLC